When I speak with your people, something shifts.
They’ll leave thinking and acting with more ownership for their work and the people around them.
Most organizations bring me in for the 212 concept or my Lead Simply framework. Both are built on a simple idea: the deliberate choices we make about how we act compound into extraordinary results—for individuals, for teams, for the people they serve.
212 has sold over a million copies in its various forms. I revised and expanded the book in 2025. Read a sample. Lead Simply has sold hundreds of thousands of copies.
Across two decades, I've delivered hundreds of keynote presentations for corporations, nonprofits, government agencies, healthcare systems, and educational institutions. The audiences have been at every level from front-line staff to executive leadership. My content comes from 24 years of building and leading a company that helped thousands of organizations create better cultures. Decades of research, writing, and first-hand experience are behind the work.
Based in Richmond, Virginia, I'm available nationally and internationally.
From people I’ve worked with—
"Your message was right on key… the phrase '212' is now a part of our daily language within sales."
Kevin Kelly
VP Sales, Hyatt Place and Hyatt House Americas
"Sam's presentation at our leadership conference was nothing short of extraordinary… inspiring a commitment to excellence, focus, and resilience that is truly transformative."
Shae Shults
Chief Strategy Officer, The Bainbridge Companies
"Everyone loved the concept and your presentation… they felt you understood their world and made doing good things achievable."
Christine Maggiore-Escriban
VP, NBC Telemundo